Essential PPC Tools for Advertisers in 2024

Whether you're a seasoned PPC veteran or just starting to dip your toes into the world of paid advertising, having the right tools in your arsenal can make all the difference. It can be kind of like upgrading from a pocket knife to a Swiss Army knife – suddenly, you've got everything you need to tackle any challenge that comes your way.

Throughout our years in the digital world, we've been able to try almost every PPC tool that's out there. And with that, we've compiled a list of the ones that every marketer should have on their radar. Whether you're looking to fine-tune your Google Ads campaigns, create killer ad creatives, or optimize your landing pages for maximum conversions, we've got you covered. So, grab your favorite energy drink, settle into your command center, and let's dive into the best PPC tools that will help you dominate the digital advertising battlefield. 🚀

Research and Analysis Tools

These tools help you uncover valuable insights about your keywords, competitors, and overall market trends, enabling you to optimize your campaigns for maximum performance. Here are some of the top research and analysis tools that every PPC marketer should consider using:

SpyFu 🕵️‍♂️

SpyFu is designed to help you spy on your competitors and uncover their PPC strategies. It’s an excellent tool for understanding what keywords your competitors are bidding on and how their ads are performing.

• Features: Competitor analysis, keyword tracking, ad history

• Benefits: Offers deep insights into competitors' PPC strategies, allowing you to adjust your campaigns based on what’s working for others in your industry.

• Price: $33-$199 per month

;

Google Keyword Planner 🔑

Google Keyword Planner is a must-use tool for any PPC marketer. It’s completely free and provides minimal keyword research capabilities. You can access Google Keyword Planner by logging into Google Ads and either searching for it or going to Tools and then Planning on the left navigation.

• Features: Keyword discovery, bid estimations, seasonal trends

• Benefits: Helps you find the best keywords to target and plan your budget effectively. It’s especially useful for discovering new keyword opportunities and understanding search volume trends.

• Price: Free 🙂

;

iSpionage 🕵️

iSpionage is another excellent tool for competitor analysis, offering a wealth of data on your competitors' PPC campaigns. Similar to Spyfu, iSpionage lets you see which keywords your competitors are bidding on and the landing pages they are using. They also allow you to set up automated reports that come to your inbox when your competitors make changes to their campaigns.

• Features: Keyword effectiveness index (KEI), ad effectiveness index (AEI), landing page analysis

• Benefits: Provides a comprehensive view of your competitors' PPC strategies, including keyword performance and landing page effectiveness. This helps you create more profitable campaigns by learning from your competitors' successes and mistakes.

• Price: $299+ per month

;

Google Analytics 📈

Google Analytics is essential for tracking the performance of your PPC campaigns and understanding user behavior on your website, and it's completely free for small to mid-size businesses. We hope that if you're reading this article, you're already using it, but if not, now is your sign to start. 😉

• Features: Real-time performance tracking, CPC analysis, conversion rate tracking

• Benefits: Provides detailed insights into how your PPC campaigns are driving traffic and conversions, helping you make data-driven decisions to optimize performance.

• Price: Free

AgencyAnalytics 📊

AgencyAnalytics is a tool that can help you streamline campaign reporting. If you are managing clients or need to communicate performance with other stakeholders frequently, this tool makes it easy to set up reports and dashboards. It integrates with key advertising platforms as well as other marketing channels.

• Features: Scheduled reports, campaign performance analytics, website audit management

• Benefits: Saves time with automated reports and provides a comprehensive view of your PPC performance across multiple channels.

• Price: $79+ per month

;

Campaign Management and Optimization Tools

Managing and optimizing PPC campaigns can be a complex and time-consuming task. Fortunately, there are several powerful tools designed to streamline these processes, automate repetitive tasks, and provide actionable insights to improve your campaign performance. Here’s a look at some of the best campaign management and optimization tools that every PPC marketer should consider:

Optmyzr 🔧

Optmyzr is a comprehensive PPC management tool that helps you handle and optimize multiple Google Ads accounts with ease. It automates auditing, optimizations, and reporting. It’s particularly useful for teams managing large budgets and complex campaigns.

• Features: One-click optimizations, custom reports, rule-based automations, budget management

• Benefits: Automates repetitive tasks and provides actionable insights to improve campaign performance. Optmyzr's rule-based automation and one-click optimizations make it a favorite among PPC pros looking to save time and boost efficiency.

• Price: $208+ per month

;

Adalysis 📈

Adalysis is another tool for automating ad testing and optimization. It helps you manage and optimize your PPC campaigns by providing detailed insights and recommendations.

• Features: Ad testing automation, keyword optimization, broken link checking, performance insights

• Benefits: Automates ad tests and provides detailed insights, making it easier to optimize campaigns and improve performance. Adalysis is particularly useful for managing large-scale ad tests and ensuring your campaigns are always performing at their best.

• Price: $149+ per month

;

Adzooma 🚀

Adzooma provides rich insights and recommendations for search and social campaigns.

• Features: Campaign optimization, performance tracking, automation, reporting

• Benefits: Supports multiple ad platforms and simplifies campaign management with automation features. Adzooma's performance tracking and reporting tools help you stay on top of your campaigns and make data-driven decisions.

• Price: Free - $179 per month

;

AdEspresso ☕️

AdEspresso by Hootsuite is a popular tool for managing and optimizing Facebook and Instagram ad campaigns. It offers a user-friendly interface and powerful features for creating, analyzing, and optimizing your ads.

• Features: Ad creation, A/B testing, analytics, optimization

• Benefits: Simplifies the process of creating and optimizing Facebook and Instagram ads. AdEspresso's A/B testing and analytics features help you find the best-performing ads and optimize your campaigns for better results.

• Price: $49-$259 per month

;

Ad Creative and Testing Tools

Creating compelling ad creatives and rigorously testing them are crucial steps in any successful PPC campaign. The right tools can help you design eye-catching ads, run effective A/B tests, and optimize your creatives for maximum performance. Here are some of the best ad creative and testing tools that every PPC marketer should consider:

Canva 🎨

Canva is a user-friendly design tool that makes it easy to create stunning ad creatives without needing advanced design skills. Whether you’re crafting images for social media ads or display ads, Canva has various templates you can choose from, which makes it easy to create compelling creative quickly.

• Features: Graphic design, ad creation, customizable templates, drag-and-drop interface

• Benefits: Canva’s extensive library of templates and design elements allows you to create professional-looking ads quickly. Its intuitive interface makes it accessible for marketers of all skill levels.

• Price: $0-$12.99 per month

;

Abyssale 🌟

Abyssale is an ad creation tool designed to help you generate high-quality static or dynamic advertising banners quickly.

;

• Features: Banner creation, template library, automation, real-time collaboration

• Benefits: Abyssale’s features are developed by designers to ensure your ads look professional and are optimized for performance. The platform supports real-time collaboration, making it easy for teams to work together.

• Pricing: $25-$135 per month

Pencil ✏️

Pencil is a tool that uses AI to turn your existing assets into effective ad creatives. We have tried many different AI ad creative tools, and this one came out on top. The ad creative it generates is compelling and attractive, and it gives you the ability to customize it.

• Features: AI-generated visuals, ad copy generation, performance prediction, integration with major ad platforms

• Benefits: Pencil’s AI models predict what works best for your brand and generate images and video ad ideas. The platform also offers a browser-based editor for making changes to the creatives.

• Pricing:$14-$189 per month

;

Marpipe

Marpipe is a creative automation tool that focuses on generating and testing dynamic ad creatives. Marpipe is great at isolating testing variables and generating different ad variants to test them.

• Features: Automated ad creation, multivariate testing, performance analytics, collaborative workspace

• Benefits: Marpipe’s ability to generate and test multiple ad variations simultaneously helps you identify the most effective creatives faster. Its analytics tools provide insights into which elements of your ads are driving performance.

• Pricing: They offer a free plan, but their premium plans are priced based on your usage and generally are $1000+ a month

;

Landing Page and CRO Tools

Unbounce 🚀

Unbounce is a popular landing page builder that allows marketers to create high-converting pages without any coding skills.

• Features: Drag-and-drop builder, A/B testing, popups and sticky bars, AI-powered Smart Traffic, over 100 customizable templates

• Benefits: Unbounce’s intuitive interface and robust features make it easy to create and optimize landing pages quickly. The AI-powered Smart Traffic feature helps direct visitors to the most relevant page variant, increasing conversions.

• Pricing: $74 - per month

;

Leadpages 📈

Leadpages is a another platform that helps businesses create effective landing pages and popups to capture leads.

• Features: Drag-and-drop builder, A/B testing, conversion guidance, over 150 templates, integration with email marketing tools

• Benefits: Leadpages offers a straightforward interface and a variety of templates, making it easy to create landing pages that convert. The conversion guidance feature provides real-time optimization tips to improve your page’s performance.

• Pricing: $37 - $697 per month

;

Instapage 📊

Instapage is designed for creating and optimizing landing pages with a focus on personalization and collaboration.

• Features: Drag-and-drop builder, heatmaps, A/B testing, personalization, team collaboration tools

• Benefits: Instapage’s advanced personalization and collaboration features make it ideal for teams looking to create tailored landing page experiences. The heatmaps and analytics tools provide insights into user behavior, helping you optimize for better conversions.

• Pricing:

  • $79+ per month

;

Optimizely 🔧

Optimizely is the lead CRO platform that allows you to test and optimize landing pages and other digital experiences.

• Features: A/B testing, multivariate testing, personalization, analytics

• Benefits: Optimizely’s robust testing capabilities help you identify the best-performing page elements, enabling you to optimize your landing pages for maximum conversions. Its analytics tools provide deep insights into user behavior and test performance.

• Pricing: Custom pricing based on needs - usually very expensive

;

Hotjar 🔥

Hotjar is a heat mapping and behavior analytics tool that provides insights into how users interact with your landing pages.

• Features: Heatmaps, session recordings, feedback polls, conversion funnels

• Benefits: Hotjar’s visual tools help you understand user behavior and identify areas for improvement on your landing pages. The feedback polls allow you to gather direct input from visitors, providing valuable insights for optimization.

• Pricing:

  • Free - $171 per month

;

VWO (Visual Website Optimizer) 🔍

VWO is a comprehensive CRO platform that offers a suite of tools for A/B testing, multivariate testing, and personalization for both websites and mobile apps.

• Features: A/B testing, multivariate testing, heatmaps, session recordings, personalization, form analytics

• Benefits: VWO’s all-in-one platform provides everything you need to test and optimize your website. The heatmaps and session recordings offer additional insights into user interactions, helping you make data-driven decisions.

• Pricing: Free - $1600 per month

;

Convert.com 🧪

Convert.com is an affordable A/B testing platform designed to help businesses improve their digital experiences across websites and applications.

• Features: A/B testing, multivariate testing, split URL testing, audience targeting, real-time reporting

• Benefits: Convert.com offers similar features to Optimizely but at a more competitive price point. It’s known for its excellent reporting visualizations, streamlined previewing, and minimal impact on website speed.

• Pricing: $199+ per month

;

Wrapping it Up

Navigating the world of PPC advertising can be challenging, but with the right tools, you can streamline your campaigns, automate tedious tasks, and gain valuable insights to drive your ROI through the roof.

But why go it alone when you can have experts handle every part of the funnel for you? At DriftLead, we specialize in maximizing results across all aspects of your PPC campaigns. Whether you need help with keyword research, ad creation, landing page optimization, or conversion rate optimization, our team has the expertise to take your campaigns to the next level.

Ready to see how DriftLead can transform your PPC strategy? Get a free marketing plan tailored to your business needs by visiting DriftLead's Free Marketing Plan. Let us help you achieve your marketing goals and drive unparalleled growth for your business. 🚀