Premium Paid Media Services
DriftLead is a paid media agency that offers premium objective-driven digital advertising services that get you results. Our team has years of experience managing high-budget, high-profile paid media accounts.
We handle everything from paid search to paid social and everything in between. We know that online advertising can be daunting, which is why we take on everything from paid media strategy to execution.
We believe that data should inform all marketing decisions; that's why we rely on analytic tools such as Google Analytics to ensure that every decision is made based on past performance. With DriftLead, you don't have to wonder how your campaign is performing—we believe that transparency is everything. When you work with us, we will inform you of wins, losses, and learnings at every step.A Trusted Paid Media Agency
We know that countless people are claiming to be marketing experts in this day and age, but at DriftLead, we walk the walk. We have worked with SMBs to Fortune 500 companies and have driven exceptional results.Our team has years of experience managing campaigns across multiple paid media platforms. We are an accredited Google Partner and have earned a Top Rated Plus badge on Upwork for providing exceptional paid media services. With us, you can trust that your business is in great hands and that we will spend your paid advertising dollar to the maximum efficiency.
The proof is in the pudding; check out some of our success stories to see the results we have driven for our clients.
We Specialize in Paid
Unlike most marketing agencies, we're not going to try and sell you every marketing service under the sun. Instead, we specialize in paid media and prefer to stay in our lane. We have spent years learning the ins and outs of every advertising platform and how all paid media channels work together.
This allows us to deliver an expectational paid advertising solution that drives results. And because we live and breathe paid media, we are the first to know of any new industry trends or platform changes that can affect your campaign. Therefore, you can be proactive in your marketing strategy and always be two steps ahead of your paid media competitors.
You may have heard of earned or owned media—as the name would suggest, paid media is media that you pay for. While organic media is valuable, it can take months and even years until you see bottom-line results from those efforts. On the other hand, Paid media can start generating you revenue within a matter of days.
Generally, we recommend a robust, omnichannel approach that falls within the client's budget. Through various forms of paid media, we aim to increase brand awareness while simultaneously capitalizing on buyer intent.
This allows us to deliver an expectational paid advertising solution that drives results. And because we live and breathe paid media, we are the first to know of any new industry trends or platform changes that can affect your campaign. Therefore, you can be proactive in your marketing strategy and always be two steps ahead of your paid media competitors.
Everything is Handled In-House
At DrfitLead, we don't outsource our work. Every campaign is handled in-house by experienced paid media experts. This ensures that you have a direct line of communication with the people actually managing your campaigns.What is Paid Media?
You may still be wondering what exactly paid media is and how it plays into your online marketing strategy. Paid media refers to all forms of paid digital advertising. This includes PPC (pay per click) advertising, paid search, paid social, display advertising, connected TV, and any other form of online advertising.You may have heard of earned or owned media—as the name would suggest, paid media is media that you pay for. While organic media is valuable, it can take months and even years until you see bottom-line results from those efforts. On the other hand, Paid media can start generating you revenue within a matter of days.
How It Works
When our clients come to us, we start with an initial consultation to learn more about their business and budget. From there, we will do an industry deep dive to determine what makes the most sense for a specific brand and its needs.Generally, we recommend a robust, omnichannel approach that falls within the client's budget. Through various forms of paid media, we aim to increase brand awareness while simultaneously capitalizing on buyer intent.
Types of Paid Media Services
#1
Strategy and Planning
We offer paid media strategy and planning services to help you find the best advertising solution for your specific needs.Whether you want to bid directly against your competitors or do something wholly innovative and creative, we can help put a plan together that achieves just that. We look at your past paid media efforts, the economics of your business, and what the landscape looks like in your industry to determine where the biggest opportunities are for your brand.
Not every advertising channel makes sense for every business, which is why we spend time getting to know each client and their unique goals so we can recommend the proper strategy for them.
#2
Paid Media Reporting and Analysis
At DriftLead, we know that data is the backbone of every successful marketing campaign. Therefore, we take the necessary steps to monitor performance and communicate it back to you. Get regular reporting and communication from our team during the entire duration of our relationship. You'll never be left wondering where your dollars are going.We also understand that transparency is essential in any paid media effort; that's why we are quick to let you know if something isn't going as planned so we can quickly pivot and readjust as needed.
#3
Paid Search
Paid search is one of the longest-standing and most popular advertising channels, and for a good reason. Unlike other advertising channels, paid search allows you to get in front of prospects actively looking for what you offer. Search engines like Google and Bing allow you to pay for placements at the top of the search engine result page, so users see your website when they search for your product or service.A significant advantage of paid search advertising is that you only pay when a user clicks on your ad. This is why many people refer to it as PPC or pay-per-click marketing.
While paid search is a very popular channel, many moving parts go into a successful campaign. Furthermore, it has become increasingly more and more competitive and, therefore, expensive to run ads on search. That is why it's essential to hire an expert who can structure your account in a way that earns your results in a cost-effective manner.
#4
Paid Social Media
It's no secret that more people are consuming content on social media than ever before. From Facebook and Instagram to TikTok and beyond: These channels are a great way to get in front of your target audience in an engaging format.The best part about paid social is that you don't need a huge social following to engage your audience on those platforms. You may even find that your organic social media following grows due to your paid efforts. (If increasing your followers is your goal, we can put together a paid social strategy specifically for this objective.)
At DriftLead, social media advertising is one of our paid media specialties. From creative strategy to targeting and execution, we can make sure you have a compelling presence on the social platforms that make sense for your business.
#5
Display Advertising
Display Advertising is a great way to build awareness about your brand, a specific event, or product. You've certainly seen display ads before, likely on the websites you visit and on your mobile applications. These ads generally include an image with some compelling text and are designed to leave you remembering the advertiser or product.At DriftLead, We know how to run effective display campaigns that drive brand lift. We handle everything from creative strategy and ad design to campaign execution.
#6
Lead Generation
If your business depends on lead volume, DriftLead has got you covered. We have extensive experience driving high-quality lead volume for firms in various industries. We understand that lead quality is just as important as lead volume, which is why we deliver on both.We use multiple platforms to help qualify your audience and drive them to convert. Let us build you a lead generation funnel that regularly brings you high-quality prospects.
#7
Ecommerce
Have an eCommerce site that you're looking to scale? We also work with online stores to help promote their products through various paid media channels. With us, you can implement cart abandonment retargeting, Google shopping ads, Facebook product carousels, and more. We can create a campaign that is just as dynamic as your business#8
Channel Execution
After we agree upon the appropriate paid media strategy, we handle all of the execution, so you don't have to worry about it. Simply give us access to your existing accounts or let us help you create one from scratch.We will often restructure the accounts, provide creative guidance, create optimized landing pages, and launch some initial tests that will guide the future of the campaign.
Schedule a Paid Media Consultation
Not sure where to start?Schedule a free consultation with a paid media expert.
