Boost Your Brand with Facebook Advertising Services
Drive more brand awareness, website traffic, and conversions with Facebook ads. We've been managing Facebook ads for leading brands - Let us make them work for you too!
Increase conversions while minimizing costs. DriftLead is a one-stop-shop for all of your Facebook advertising needs. We'll handle setup and implementation on your behalf while delivering consistent results.
Reach More Customers
Show your ads to Facebook and Instagram's massive user base.
Drive More Conversions
Target people in the market for your product or service with sequential messaging, conversion-optimized landing pages, and expert management from a team with a track record of driving results.
Retarget Past Visitors
Re-engage with lost opportunities with Facebook and Instagram retargeting.
Save Time
Whether it's testing ads or managing budgets, we do it all, so you don't have to
WHY PARTNER
WITH DRIFTLEAD?
Facebook Ads Expert
We handle everything from curating ad creative and testing different audiences to setting your budgets and measuring success
Proven Facebook Ads Strategies
With years of experience managing successful Facebook campaigns, our team knows how to create social media strategies that win.
Professional Service
We treat your advertising budget as if it was our own to deliver a professional service and key results to every one of our clients.
What Are Facebook Ads?
Facebook ads are visually-oriented and audience-targeted online ads that run on Facebook and Instagram and help marketers build awareness or generate leads and sales. For small businesses that don't have a huge marketing budget or existing inbound marketing efforts in place, Facebook ads are an affordable way to get started with paid media. In addition, Facebook gives you advanced targeting capabilities, allowing you to serve ads to potential customers based on their persona and demographic information. For instance, if you want to target baby boomers living in Phoenix who like swing dancing and want information about new music releases, Facebook will let you deliver an ad just for those who fit that description.
Why You Should Use Facebook Ads
There are many reasons you might want to advertise on Facebook. For starters, Facebook ads are highly targeted: If your business is B2C (business-to-consumer), then you can use a wide range of demographic targeting parameters to target potential customers based on location, age, education level, income bracket, gender—and more. If your business is B2B (business-to-business), you'll have access to various occupational details as well—such as industry and position.Furthermore, Facebook has industry-leading retargeting capabilities such as dynamic product retargeting for eCommerce stores and robust lookalike targeting options. But one of our favorite things about Facebook and Instagram advertising is that it allows you to reach users creatively on a platform in which they are extremely engaged.
UNLOCK YOUR GROWTH POTENTIAL
Turn your Facebook ads into a conversion powerhouse with Driftlead. Our expert team will manage all aspects of Facebook ads from creative, optimization, targeting, bidding, budgeting, and reporting. At DriftLead, we ideate creative ads and specify targeting tto help grow your audience and convert them to customers. Leverage our decade of experience and knowledge of Facebook advertising strategies to promote your brand and increase conversions today.
Overcome iOS 14 Limitations
New Apple privacy updates have made it more challenging for advertisers to retarget, generate lookalike audiences, and attribute conversions from paid channels adequately. While these updates have impacted all digital advertising channels, Facebook campaigns have seen the biggest performance hindrances.Luckily for you, we have learned how best to run your Facebook campaigns amongst the new privacy updates and can help ensure that your campaigns are set up for success from now into the future.What is included in our Facebook Ad Management services
Strategy and Consulting
If you're ready to get serious about Facebook advertising, your best bet is to hire a digital marketing agency with an established track record of implementing successful campaigns on the platform, like DriftLead! Whether you have tried Facebook ads in the past or your business is just starting, we can develop a custom strategy for attracting new customers through Facebook ads—from creating initial brand awareness to generating sales and leads.
Account Setup
When you work with DriftLead for your Facebook advertising, one of our first steps will be setting up your Facebook account for optimal performance. Please note our services do not include setting up a Facebook page on your behalf. If you don’t already have a Facebook page, we can provide resources to help you create one. Instead, we will set up suitable campaigns for each part of the funnel, for an already existing page. We will also segment ad sets based on target audiences and ensure that specific, relevant ads are delivered to each user subset.
Campaign Management and Optimization
While you're setting up a Facebook advertising strategy, keep in mind that every part of it can make or break campaign performance. Targeting, placement, and budget are all crucial factors that must be implemented correctly for the best chance of success. When you work with DriftLead, you don't have to worry about doing it yourself. Instead, we monitor the campaign for you and pay attention to critical signals such as audience performance, placement performance, and ad creative to implement tests and optimize for what's working.
Creative Strategy and Implementation
Creating and executing a successful Facebook advertising campaign requires a unique blend of creative strategy and technical implementation. Most businesses that are new to Facebook advertising start with either creative or execution, but very few do both well. Therefore, it is best to work with a team that understands both aspects of running an effective campaign. When executed correctly, Facebook advertising can drive excellent ROI for companies in all industries. If your company is looking for ways to get more eyes on your product or service, there are few better options than advertising through Facebook and Instagram. It gives you access to millions of users at little cost when done correctly. The trick is knowing how best to accomplish it—which we do!
Landing Page Optimization
Facebook ads can be a powerful marketing tool. When used correctly, they can help you convert your target audience into paying customers. But what most people don't realize is that optimization is not one-and-done; it's an ongoing process, and there are several things DriftLead can do to optimize your landing page specifically for Facebook ads.
Advanced Tracking and Reporting
Data and reporting are the heartbeats of a campaign's success, as with all advertising channels. When you run Facebook ads with DriftLead, we handle this less exciting but essential part of your strategy by setting it up on your behalf. We can implement the Facebook pixel on your site, set up the correct conversion events, and ensure that everything is firing correctly. We then include all Facebook reporting metrics in a custom report that we share with you as your campaigns run.
Catalog Ads
Catalog ads are often used by online retailers who wish to showcase their entire catalog of products and provide a link back to their e-commerce site. These kinds of Facebook ads can be helpful for up-selling, cross-selling, or encouraging engagement. Since their inception, the DriftLead team has used catalog ads and knows how to implement them most effectively for your eCommerce business.
Instagram Targeting
Since its acquisition by Facebook, Instagram has been more accessible than ever for advertisers. With over one billion active monthly users on the platform, it's a great way to get in front of your target audience. Take advantage of the advanced targeting and lookalike features Facebook provides on a visually-oriented network with readily engaged users.
A Facebook Solution for Every Business and Objective
Whatever your objective is, we can help create a Facebook campaign to achieve it.
Grow Your Audience
Whatever your objective is, we can help create a Facebook campaign to achieve it.
Drive Brand Awareness
Whatever your objective is, we can help create a Facebook campaign to achieve it.
Generate Website Traffic
Send more traffic to your site to see how they interact or create custom retargeting audiences.
Earn More Sales
Drive more sales, leads, or calls with campaigns optimized for conversions.
