Simplify Your PPC Management
Let us manage all your PPC advertising! DriftLead manages cross-channel paid media campaigns that drive successful business growth. Make better PPC decisions with experts who can put our years of experience to work for you! DriftLead is a certified Google partner with experts ready to provide you with the best PPC management solutions today.
Superior Services
Turnkey Solutions
Price Transparency
Excellent Results
Personalized Service
Reasonable Rates
Which Do You Need?
PPC (Pay-Per-Click) advertising can be an effective way to boost traffic to your website. However, while the concept seems simple enough, the price of PPC services can often be confusing and difficult to calculate on your own. Many think that it should be easy to figure out how much PPC costs, but without the proper industry knowledge and expertise, you could end up overpaying for these services and wasting money in the long run.
PPC campaigns can cost anywhere from hundreds to tens of thousands of dollars per month, depending on the size of your business and the competition in your field. But how do you know what kind of price tag to put on your PPC campaign? We break it down for you here.
UNDERSTANDING
Pay Per Click Pricing
Like most things, your PPC costs will vary depending on several factors. Understanding these factors will help you better handle how much you need to spend to drive your desired results.
One of the many benefits of paid media advertising is that you always have control of your budget. Each platform lets you specify the maximum amount you want to spend in a given month, and as you start generating a return on your ad spend, you can gradually scale up your budgets.
When you work with DriftLead, we take a lot of the guesswork out of it and can advise on a budget that you are comfortable with but sufficient enough to generate results.
Ad Spend
The first component that goes into PPC pricing is ad spend.What is Ad Spend?
Ad spend is a term that advertisers use to refer to the total amount of money a business spends on the hard advertising costs over a period of time. This includes search engine marketing (pay-per-click ads), paid social media , and display advertising.When you work with DriftLead, ad spend does not include the management fee; this is the direct cost that is being paid to the advertising platforms themselves.
Understanding your ad spend is essential because it will help you measure how much return you're getting from your advertising budget.
How Much Should You Spend On Ads?
PPC (Pay-Per-Click) advertising can be an effective way to boost traffic to your website. However, while the concept seems simple enough, the price of PPC services can often be confusing and difficult to calculate on your own. Many think that it should be easy to figure out how much PPC costs, but without the proper industry knowledge and expertise, you could end up overpaying for these services and wasting money in the long run.
PPC campaigns can cost anywhere from hundreds to tens of thousands of dollars per month, depending on the size of your business and the competition in your field. But how do you know what kind of price tag to put on your PPC campaign? We break it down for you here.
How much money are you physically able to spend on ads this month?
How much are you willing to pay to acquire a new customer?
What kind of results are you looking for (Clicks, Conversions, Sales)?
What are your competitors spending on Ads? (Check out our competitor analysis tool to figure this out!)
CPMs
CPM stands for cost per thousand impressions and refers to how much an advertiser will pay for 1,000 ad impressions. Generally, advertisers prefer to focus on CPCs instead of CPMs because they provide more information about whether or not their ads are working as intended. However, CPMs become prominent factors in display and social auctions. Quality scores and competition can cause CPMs to be high or low.
CPCs
CPCs, or cost per click, refer to how much you pay for each time someone clicks on your ad. Similarly, quality scores and competition can influence CPCs and cause you to spend more or less on a given campaign.
Competition
Competition in the landscape tends to be one of the more significant cost drivers regarding paid media spending. The cost per click or thousand impressions is influenced by the number of competitors bidding on the same audience or keyword and how aggressive they are being with their bids. These two variables tend to have a direct relationship with each other—for instance, if many competitors are bidding on a given keyword, all competitors tend to raise their bids to hold market share.
Objective
When evaluating how much you should spend on PPC, it's essential to keep your overall objective in mind. For example, if your goal is to generate brand awareness in a small region, you don't necessarily need a humongous advertising budget.On the other hand, if you want to generate $1 million worth of new business, you will probably need a more robust, tiered funnel and large ad spend budget. The amount you should spend on PPC depends entirely on what revenue you expect from your campaign. DriftLead can help you determine what objective makes the most sense for your business goals.
Creating Cost-Effective Campaigns
If you're just starting in paid search, it might seem like there is a limitless number of factors to consider when setting your bids. However, four main factors can make or break your success with PPC: competition, click-through rate (CTR), conversion rate, and landing page experience. As with any marketing channel, it is vital to understand these core components if you want to succeed. By optimizing each piece, you can ensure that your campaigns perform at an optimal level.
DriftLead has over a decade of experience creating efficient advertising campaigns for businesses in various industries. Work with us to determine a budget that makes sense and develop ultra-cost-effective campaign strategies.
Management Fees
A management fee is what agencies and contractors typically charge to manage your paid media campaigns—it is often a percentage of your total ad spend. If an agency doesn't charge a management fee—run! They likely are taking money directly from your ad spend budget and disguising it. The greater your ad expenditure, the higher these fees typically are. At DriftLead, we offer a tiered percentage based on how much you are spending.You should also consider whether or not you are being charged extra for standard features like keyword list creation and bid management. Some agencies charge based on time, and others charge by ad spend, but each agency has its own method for collecting management fees. Therefore, it's best to know what you will be paying for and how the management fees work when signing up with an agency so that you know how much it will cost in addition to your ad spend itself.
At DriftLead, we don't tack on extra fees and expenses; we charge you a percentage of ad spend to set up, manage, and optimize your accounts.
HOW MUCH
Should You Spend On PPC Management?
The answer to how much you should spend on PPC depends entirely on your business model. There's no one right or wrong answer, but there are ways to evaluate how much you should be spending. For example, do you have a small marketing budget for your product or service? That may mean you'll have to pay more for PPC management than someone with a larger marketing budget. Do you use Google Ads, Bing Ads, Facebook ads, and other channels, or do you just advertise on one of them?If you're not sure, we can help you determine the best amount for your business when just getting starting.
What You Get with a DriftLead PPC Manager
Because there are so many variables involved in running a successful ad campaign, letting someone else do most of the work is wise. This will help you leave the creation and management of your PPC accounts to an expert who knows how to manage them effectively while freeing up your time to focus on other parts of the business.
