Elite Paid Search Services That Grow Your Business
Grow your profits with paid search services from DriftLead. We leverage our expertise to provide hyper-segmented account structures, bidding strategies, and optimizations that grow ROAS. You deserve the best! That's why we're confident DriftLead is the best company for managing your paid search campaign. Let us show you why!
OUR
EXPERIENCE
Professional Paid Search Services
Our experience managing digital marketing campaigns at all levels is what sets us apart from other agencies. We'll do everything from account creation to managing bids to creating efficient account structures explicitly tailored to your needs.
Supercharged Reporting
We always provide detailed reporting on campaign performance, ROI metrics, budget management, campaign cost tracking, keyword analysis, and more.
Expertise You Can Trust
With over ten years of experience managing Google and Bing (Microsoft) ad accounts, we know how to create paid search accounts tailored specifically to our client's needs.
Expert Management
We are one of Google's premier search partners, and we boast a track record of driving results.
Hyper-Segmented
We build optimized account structures and bidding strategies that complement your business goals and deliver a seamless end-to-end experience for your users
Continuous Feedback
In addition to our granular reporting, we work with you every step of the way to ensure that what we see on site is translating to your bottom line.
Results-Driven Services
We stay up to date on all platform updates to provide cutting-edge strategy and implementation tailored to your business goals.
PAID SEARCH MANAGEMENT
That Moves You Forward
Beat out your competition with hyper-segmented account structures, bidding strategies, and targeting methods. In addition, DriftLead is a premier google search partner with a track record of driving ROI for our clients.
Generate More Leads
Improve Advertising Efficiency
Improve Conversion Rates
Increase Revenue and ROI
Turnkey Solutions From Setup to Management
Whether you have an existing paid search account or are looking to start one from scratch, DriftLead makes the process very easy. Simply tell us about your business, challenges, and goals, and we will handle the rest. We can set up a paid search campaign that is highly targeted and optimized for conversions. We specialize in everything paid search—this includes landing page creation and optimization, campaign management, reporting and communication, conversion tracking, and more.
What Is Paid Search?
While ranking in organic search can take months or even years, paid search is the fast track to showing up at the top of Google (or Bing). It is one of the most popular digital marketing channels, and for a good reason. Unlike with display advertising, for example, paid search enables you to take advantage of users in the most high-intent mindset. When a user sees your ad, they already know that they need your service. And the best part is, you don't pay until somebody clicks on your ad!Now we may have gotten you excited about paid search, but it's much more challenging than you may think to run a campaign successfully.
WHAT GOES INTO A
Successful Paid Search Campaign
Now that you see the value of paid search in your digital marketing strategy, you might be wondering what all goes into a successful campaign. Let us break it down for you.
Targeting the Right Keywords
The first and most obvious component of an effective paid search campaign is choosing the right keywords to target. Furthermore, you must target the correct match types. For example, if you target only exact match terms, you will likely spend too much on each click; if you target only broad match keywords without further refinements, you will attract unwanted clicks.
Structuring the Account in an Effective Way
There are many structural nuances in a paid search account. It can be challenging to know how many campaigns you need, what ad groups should go within a campaign, how many keywords should go in that group, and which ad types are required for each. At DriftLead, we take our years of experience building successful paid search accounts and your unique business attributes and combine them into an ultra-successful paid search account structure.
Using an Optimized Landing Page
Directing paid traffic to your website can be problematic for various reasons; for one, a website gives users many opportunities to get lost or confused rather than pushing them to convert. That's why a landing page is often a key component of your paid search campaign. At DriftLead, we can help you build and optimize landing pages that convert.
Configuring Accurate Conversion Tracking
A common mistake we see when businesses try to run their marketing in-house is that they don't have the accurate conversion tracking set up. Or they may be missing valuable onsite events that can help us optimize towards the highest-intent users or build advanced retargeting lists. When you work with us, you get an analysis of your current conversion events and professional help setting up new ones.
Using the Right Bidding Strategy
These days there are various bidding strategies to use in Google Ads. We can help you decide on the right approach for your objective and budget while continually testing to ensure it's the most effective option.
Implementing the Correct Audience Filters
Often, specific campaigns require audience filters to ensure they are only attracting clicks from the highest-quality users. We can help you set up custom audiences and leverage existing Google signals to create end-to-end experiences that speak to each individual subset of users.
Testing Various Messaging in Your Ads
It's often not enough to create ads and simply let them run. Testing is a must, especially when you don't have historical data to work from. At DriftLead, we help you create ad variations that will generate learnings the quickest and earn you the most clicks.
Much, Much More
Of course, many other things go into a successful paid search campaign—from dayparting and ad schedules to ad customizers and more. So talk to us to see how we can help you navigate it.
Paid Search Services
These days, paid search encompasses much more than simply text ads, so our paid search services are also robust to keep you at the forefront of the trends.
Google Ads
Anyone running paid search ads knows that they must be present on Google—as this is where the majority of searches occur. DriftLead is a Premier Google Partner, which means we get direct communication with the Google product team and know the platform like the back of our hand. Therefore, you get the best possible experience when running Google search ads with us.
Microsoft (Bing) Ads
While much smaller than its giant counterpart, Bing (now owned by Microsoft) is still a channel worth exploring for most advertisers. Due to its smaller nature, costs are often much lower, and in many instances, users actually convert at a higher rate than they do on Google. We have extensive experience running paid search campaigns on Bing and can help you find success there as well.
Account Setup
The first step in having an effective paid search presence is starting with the correct account structure. As part of any new client onboarding, we restructure existing paid search accounts for maximum efficiency or build out a new one from scratch. We build our accounts with hyper-granularity to ensure end-to-end relevance and the highest ad ranks.
Management and Reporting
After an initial account setup or restructure, we continue to monitor and optimize it as it runs and collects more data. We also put transparency and communication as our number one priority, so you are always in the loop of what we are doing, what's working, and what's not.
A/B Testing
For maximum campaign success, A/B testing is recommended. Improve CTR, conversion rates, ROAS, and CPAs by finding champion messaging, CTAs, and more. At DriftLead, we advise on what tests are needed and implement them on your behalf.
Search Retargeting
Retargeting with search ads is an essential part of any paid search strategy. At DriftLead, we help you create different retargeting audiences and serve them the correct messaging from initial ad impression to landing page experience.
Landing Page Creation
Work with us to create a landing page designed to get you leads, sales, or calls.
Conversion Rate Optimization
Conversion rate optimization (CRO) — is a tactic that should be included in any paid media effort. CRO includes implementing best practices and running continuous tests on your landing page to drive more conversions. This is a service we offer to our clients to allow you to get the most out of your campaigns
