The Challenge:

Apex Learning came to us with the goal of increasing student enrollment for their virtual curriculums. They tried implementing lead-generation campaigns in the past with little success.

Results:

1365% increase in

conversion rates

650% increase in

qualified student leads

70%

lower CPAs

HOW IT WAS DONE:

New Hyper-Granular Account Structure

We structured the account to deliver a better user experience and maximum bidding control.

Tailored Landing Pages

We built out conversion-optimized landing pages for each group of keywords, creating an onsite experience tailored to every search.

Enriched, Multi-Step Lead Forms

We added a multi-step lead form to each landing page which increased onsite engagement and form completion rates.

Lisa Sims

Marketing Manager

I am so impressed with what Driftlead has accomplished with their digital marketing efforts. We exceeded our aggressive student acquisition goals within a matter of months. The service has been excellent and the performance speaks for itself.

The Backstory

Apex Learning is a digital education provider for grades 6 through 12. Their programs include everything from full-time curriculums to individual courses and tutoring. With the mission of creating flexibility and improving opportunities for middle and high school students, Apex Learning provides education options for various needs and lifestyles. Through our partnership, we have been able were able to effectively identify the gaps in their prior marketing efforts and create a paid search funnel that quickly became a lead-generating machine.

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