The Challenge:

Caregility came to us frustrated with the lack of results they had gotten with prior digital marketing efforts. While they were generating leads, the leads were not translating to bottom-line value and they were wasting money on many ineffective and irrelevant keywords.

Results:

100% increase

high-quality leads

131% increase in

conversion rates

51%

lower CPAs

HOW IT WAS DONE:

Focused on Conversion Quality

We narrowed our focus to only the most valuable conversion events and optimized our campaign toward these. This improved the effectiveness of the funnel and improved conversion value.

Honed in on Top-Performing Keywords

We modified the keyword targeting in the account to focus on only the high-quality and top-performing keywords. This eliminated the ineffective ad spend and reduced CPAs by 50%.

Split Tested Landing Pages Offers

We drove twice as many bottom-of-the-funnel conversions by split testing offers on the landing page and iterating on the top-performers.

Kelly McDermott

SVP of Marketing

The DriftLead team has helped us scale our business through paid media and created more bottom-line value than could achieve with our digital marketing efforts in the past. We are beyond pleased with what they have done for Caregility.

The Backstory

Caregility helps improve the quality of care and availability of healthcare resources through their innovative Telehealth platform. The platform accommodates visual visits, remote patient monitoring, clinical consultation, point-of-care observation and more. Caregility also features a host of other services that can help hospitals and clinicians make more informed decisions and provide better care to their patients. Though our partnership, they were able to improve lead quality, generate twice as many leads and reduce their cost per lead.

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