The Challenge:

Rides Rental Software wanted to get their unique software into the hands of more rental dealerships. They came to us to generate more high-quality leads and scale their SaaS business.

Results:

42% increase in

B2B leads

164% higher

conversion rate

55%

lower CPA

HOW IT WAS DONE:

Granular Targeting

We restructured the account to deliver the perfect ad and landing page for each specific search query

Omni-Channel Targeting

We developed a full-funnel advertising solution by nurturing leads on Facebook and capturing intent with Google.

Offline Conversion Tracking

Because this client’s sales take place outside of the website, we set up offline conversion tracking to effectively track sales and attribute them to a campaign.

Brandt Vojeck

President & CEO

Driftlead is the marketing solution we have been waiting for. They helped us set up attribution for our sales funnel so we could better track our efforts. We also have integrated Facebook into our strategy and generated more leads. The results speak for themselves, I would recommend them time and time again.

The Backstory

Rides Rental Software is a SaaS company that gives rental dealerships the tools they need to grow and succeed. Their platform integrates the nuances of website management, scheduling, real-time data, tracking, and more to help them scale and manage the day-to-day of their business. By working with us, they were able to better understand the lifecycle of their leads by setting up offline conversion tracking. We also helped them generate more interest by implementing an omni-channel advertising solution.

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