The Challenge:

Stride Health approached us with hopes of driving new users to their platform. We were starting from scratch with no historical data to go based on.

Results:

233% higher

conversion rates

2032% increase in

new accounts

76%

lower CPAs

HOW IT WAS DONE:

Single Keyword Ad Groups

At DriftLead, we know that no two keywords are created equal. That's why we restructured this paid search account with single-keyword ad groups for maximum relevance and control.

Advanced Targeting with Dynamic Ads

We implemented dynamic search ads for more robust targeting. This allowed us to capitalize on a greater number of relevant searches more efficiently.

Conversion Rate Optimization

We optimized the landing pages to promote maximum conversions.

Steven Patrizi

Chief Marketing Officer

The DriftLead team has been monumental to our success here at Stride. They helped us increase our new customer accounts and drastically improved the efficiency of our advertising funnel.

The Backstory

Stride is a tech startup that connects independent contractors and businesses with affordable insurance plans. Stride offers an online marketplace and a mobile application that connect users with the best coverage options. The company has also been recognized by world-class publications such as CNBC and Wired magazine. After first coming to us, we were able to use the first month to collect data and and improve from there. By effectively structuring their paid search account, expanding their targeting, and continually A/B testing their ad creative, we were able to drive 20x more user sign-ups at a much lower cost.

Other Study Cases