The Challenge:

Vinatronic, a PCB Assembly and Electronics Manufacturer, had struggled to make PPC work for them—prior campaigns yielded minimal results at a CPA that was not viable.

Results:

1766% more

high-quality leads

2400% higher

conversion rates

94%

lower CPAs

HOW IT WAS DONE:

Data-Driven Keyword Targeting

We refined our targeting to focus only on the top-performing keywords, eliminating inefficient spending.

Strategic Matching

We used exact and phrase match targeting to control top-performing queries while listening for new valuable searches

Query Listening

We discovered that most users were searching for U.S-based companies and repositioned our creative and targeting to appeal to this market

Kevin Nguyen

President

Driftlead has completely transformed our marketing trajectory. We went from barely scraping by with paid media to getting exponentially more high-quality leads at a fraction of the cost. Other businesses should not think twice about hiring them.

The Backstory

Vinatronic is a family-owned, U.S.-based PCB assembly and electronic manufacturing organization. They help entrepreneurs, startups, and medium-sized businesses manufacture their electronic products and bring them to market. After many failed attempts at digital advertising, they were about ready to abandon the channel and try alternative marketing approaches. However, in a last-ditch effort, they decided to bring on DriftLead and have maintained a healthy pipeline of business ever since.

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