Marketing Blog

Get the most up-to-date, actionable insights from the world of marketing with DriftLead. Stay ahead of the curve with our cutting-edge marketing strategies and exclusive industry data.

Best Display Ads Examples to Inspire Your Next Campaign

07 Nov, 2024

Explore 12 inspiring display ad examples and learn key best practices for 2024. From Nike to Spotify, see how top brands create impactful campaigns. Boost your digital marketing strategy with expert insights and proven techniques.

Keyword types in Google Ads in 2024: Is Broad Really Best?

25 Oct, 2024

Instagram Ads Conversion Rates: A Reference Guide

18 Oct, 2024

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26 Apr, 2023

BOFU (Bottom of Funnel) Marketing and Why It Matters

You may have heard the term "BOFU" floating around, but what does it mean? In this article, we discu...

#strategy

24 Apr, 2023

An Introduction to RLSA and Why You Should Be Using Them

RLSAs, or remarketing lists for search ads are not new but may be just what your paid search campaig...

#advertising

22 Apr, 2023

Small Business Lead Generation: How to Construct a Strategy for Your Company

If you are an SMB that relies on leads, you'll want to read this. In this article, we go over small ...

#advertising

20 Apr, 2023

What are the Three Main Factors that Determine Ad Quality, and How to Master Them

Learn about the three main factors that determine ad quality and how to master them in order to achi...

#ppc

18 Apr, 2023

Top of Funnel - What is it and How To Use It In Your Marketing Campaign

Top of funnel marketing is a crucial component of any online marketing campaign. Learn what it is an...

#advertising

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